Cherry Picking LTG Sanchez’s Speech to to Advance MY Agenda

The entire trancript is here.  Below I have selected some things he said with which I strongly agree. 

 I HAVE FIRMLY BELIEVED SINCE DESERT SHIELD THAT IT IS NECESSARY FOR THE STRENGTH OF OUR DEMOCRACY THAT THE MILITARY AND THE PRESS CORPS MAINTAIN A STRONG, MUTUALLY RESPECTFUL AND ENABLING RELATIONSHIP. THIS CONTINUES TO BE PROBLEMATIC FOR OUR COUNTRY, ESPECIALLY DURING TIMES OF WAR. 

IN SOME CASES I HAVE NEVER EVEN MET YOU, YET YOU FEEL QUALIFIED TO MAKE CHARACTER JUDGMENTS THAT ARE COMMUNICATED TO THE WORLD. MY EXPERIENCE IS NOT UNIQUE AND WE CAN FIND OTHER EXAMPLES SUCH AS THE TREATMENT OF SECRETARY BROWN DURING KATRINA. THIS IS THE WORST DISPLAY OF JOURNALISM IMAGINABLE BY THOSE OF US THAT ARE BOUND BY A STRICT VALUE SYSTEM OF SELFLESS SERVICE, HONOR AND INTEGRITY. ALMOST INVARIABLY, MY PERCEPTION IS THAT THE SENSATIONALISTIC VALUE OF THESE ASSESSMENTS IS WHAT PROVIDED THE EDGE THAT YOU SEEK FOR SELF AGRANDIZEMENT OR TO ADVANCE YOUR INDIVIDUAL QUEST FOR GETTING ON THE FRONT PAGE WITH YOUR STORIES! AS I UNDERSTAND IT, YOUR MEASURE OF WORTH IS HOW MANY FRONT PAGE STORIES YOU HAVE WRITTEN AND UNFORTUNATELY SOME OF YOU WILL COMPROMISE YOUR INTEGRITY AND DISPLAY QUESTIONABLE ETHICS AS YOU SEEK TO KEEP AMERICA INFORMED. THIS IS MUCH LIKE THE INTELLIGENCE ANALYSTS WHOSE EFFECTIVENESS WAS MEASURED BY THE NUMBER OF INTELLIGENCE REPORTS HE PRODUCED. FOR SOME, IT SEEMS THAT AS LONG AS YOU GET A FRONT PAGE STORY THERE IS LITTLE OR NO REGARD FOR THE “COLLATERAL DAMAGE” YOU WILL CAUSE. PERSONAL REPUTATIONS HAVE NO VALUE AND YOU REPORT WITH TOTAL IMPUNITY AND ARE RARELY HELD ACCOUNTABLE FOR UNETHICAL CONDUCT.

GIVEN THE NEAR INSTANTANEOUS ABILITY TO REPORT ACTIONS ON THE GROUND, THE RESPONSIBILITY TO ACCURATELY AND TRUTHFULLY REPORT TAKES ON AN UNPRECEDENTED IMPORTANCE. THE SPECULATIVE AND OFTEN UNINFORMED INITIAL REPORTING THAT CHARACTERIZES OUR MEDIA APPEARS TO BE RAPIDLY BECOMING THE STANDARD OF THE INDUSTRY. AN ARAB PROVERB STATES – “Four things come not back: the spoken word, the spent arrow, the past, the neglected opportunity.” ONCE REPORTED, YOUR ASSESSMENTS BECOME CONVENTIONAL WISDOM AND NEARLY IMPOSSIBLE TO CHANGE. OTHER MAJOR CHALLENGES ARE YOUR WILLINGNESS TO BE MANIPULATED BY “HIGH LEVEL OFFICIALS” WHO LEAK STORIES AND BY LAWYERS WHO USE HYPERBOLE TO STRENGHTEN THEIR ARGUMENTS. YOUR UNWILLINGNESS TO ACCURATELY AND PROMINENTLY CORRECT YOUR MISTAKES AND YOUR AGENDA DRIVEN BIASES CONTRIBUTE TO THIS CORROSIVE ENVIRONMENT. ALL OF THESE CHALLENGES COMBINED CREATE A MEDIA ENVIRONMENT THAT DOES A TREMENDOUS DISSERVICE TO AMERICA. OVER THE COURSE OF THIS WAR TACTICALLY INSIGNIFICANT EVENTS HAVE BECOME STRATEGIC DEFEATS FOR AMERICA BECAUSE OF THE TREMENDOUS POWER AND IMPACT OF THE MEDIA AND BY EXTENSION YOU THE JOURNALIST. IN MANY CASES THE MEDIA HAS UNJUSTLY DESTROYED THE INDIVIDUAL REPUTATIONS AND CAREERS OF THOSE INVOLVED. WE REALIZE THAT BECAUSE OF THE NEAR REAL TIME REPORTING ENVIRONMENT THAT YOU FACE IT IS DIFFICULT TO REPORT ACCURATELY. IN MY BUSINESS ONE OF OUR FUNDAMENTAL TRUTHS IS THAT “THE FIRST REPORT IS ALWAYS WRONG.” UNFORTUNATELY, IN YOUR BUSINESS “THE FIRST REPORT” GIVES AMERICANS WHO RELY ON THE SNIPPETS OF CNN, IF YOU WILL, THEIR “TRUTHS” AND PERSPECTIVES ON AN ISSUE. AS A COROLLARY TO THIS DEADLINE DRIVEN NEED TO PUBLISH “INITIAL IMPRESSIONS OR OBSERVATIONS” VERSUS OBJECTIVE FACTS THERE IS AN ADDITIONAL CHALLENGE FOR US WHO ARE THE SUBJECT OF YOUR REPORTING. WHEN YOU ASSUME THAT YOU ARE CORRECT AND ON THE MORAL HIGH GROUND ON A STORY BECAUSE WE HAVE NOT RESPOND[ed] TO QUESTIONS YOU PROVIDED [that] IS THE ULTIMATE ARROGANCE AND DISTORTION OF ETHICS. ONE OF YOUR HIGHLY REPECTED FELLOW JOURNALISTS ONCE TOLD ME THAT THERE ARE SOME AMONGST YOU WHO “FEED FROM A PIG’S TROUGH.” IF THAT IS WHO I AM DEALING WITH THEN I WILL NEVER RESPOND OTHERWISE WE WILL BOTH GET DIRTY AND THE PIG WILL LOVE IT. THIS DOES NOT MEAN THAT YOUR STORY IS ACCURATE. I DO NOT BELIEVE THAT THIS IS WHAT OUR FOREFATHERS INTENDED. THE CODE OF ETHICS FOR THE SOCIETY OF PROFESSIONAL JOURNALISTS STATES:
…PUBLIC ENLIGHTENMENT IS THE FORERUNNER OF JUSTICE AND THE FOUNDATION OF DEMOCRACY. THE DUTY OF THE JOURNALIST IS TO FURTHER THOSE ENDS BY SEEKING TRUTH AND PROVIDING A FAIR AND COMPREHENSIVE ACCOUNT OF EVENTS AND ISSUES. CONSCIENTIOUS JOURNALISTS FROM ALL MEDIA AND SPECIALTIES STRIVE TO SERVE THE PUBLIC WITH THOROUGHNESS AND HONESTY. PROFESSIONAL INTEGRITY IS THE CORNERSTONE OF A JOURNALIST’S CREDIBILITY.

THE BASIC ETHICS OF A JOURNALIST THAT CALLS FOR:

1. SEEKING TRUTH,

2. PROVIDING FAIR AND COMPREHENSIVE ACCOUNT OF EVENTS AND ISSUES

3. THOROUGHNESS AND HONESTY

 ALL ARE VICTIMS OF THE MASSIVE AGENDA DRIVEN COMPETITION FOR ECONOMIC OR POLITICAL SUPREMACY. THE DEATH KNELL OF YOUR ETHICS HAS BEEN ENABLED BY YOUR PARENT ORGANIZATIONS WHO HAVE CHOSEN TO ALIGN THEMSELVES WITH POLITICAL AGENDAS. WHAT IS CLEAR TO ME IS THAT YOU ARE PERPETUATING THE CORROSIVE PARTISAN POLITICS THAT IS DESTROYING OUR COUNTRY AND KILLING OUR SERVICEMEMBERS WHO ARE AT WAR.

MY ASSESSMENT IS THAT YOUR PROFESSION, TO SOME EXTENT, HAS STRAYED FROM THESE ETHICAL STANDARDS AND ALLOWED EXTERNAL AGENDAS TO MANIPULATE WHAT THE AMERICAN PUBLIC SEES ON TV, WHAT THEY READ IN OUR NEWSPAPERS AND WHAT THEY SEE ON THE WEB. FOR SOME OF YOU, JUST LIKE SOME OF OUR POLITICIANS, THE TRUTH IS OF LITTLE TO NO VALUE IF IT DOES NOT FIT YOUR OWN PRECONCIEVED NOTIONS, BIASES AND AGENDAS.

IT IS ASTOUNDING TO ME WHEN I HEAR THE VEHEMENT DISAGREEMENT WITH THE MILITARY’S FORAYS INTO INFORMATION OPERATIONS THAT SEEK TO DISSEMINATE THE TRUTH AND INFORM THE IRAQI PEOPLE IN ORDER TO COUNTER OUR ENEMY’S BLATANT PROPAGANDA. AS I ASSESS VARIOUS MEDIA ENTITIES, SOME ARE UNQUESTIONABLY ENGAGED IN POLITICAL PROPAGANDA THAT IS UNCONTROLLED. THERE IS NO QUESTION IN MY MIND THAT THE STRENGTH OUR DEMOCRACY AND OUR FREEDOMS REMAIN LINKED TO YOUR ABILITY TO EXERCISE FREEDOM OF THE PRESS – I ADAMANTLY SUPPORT THIS BASIC FOUNDATION OF OUR DEMOCRACY AND COMPLETELY SUPPORTED THE EMBEDDING OF MEDIA INTO OUR FORMATIONS UP UNTIL MY LAST DAY IN UNIFORM. THE ISSUE IS ONE OF MAINTAINING PROFESSIONAL ETHICS AND STANDARDS FROM WITHIN YOUR INSTITUTION. MILITARY LEADERS MUST ACCEPT THAT THESE INJUSTICES WILL HAPPEN AND WHETHER THEY LIKE WHAT YOU PRINT OR NOT THEY MUST DEAL WITH YOU AND ENABLE YOU, IF YOU ARE AN ETHICAL JOURNALIST.FINALLY, I WILL LEAVE THIS SUBJECT WITH A QUESTION THAT WE MUST ASK OURSELVES–WHO IS RESPONSIBLE FOR MAINTAINING THE ETHICAL STANDARDS OF THE PROFESSION IN ORDER TO ENSURE THAT OUR DEMOCRACY DOES NOT CONTINUE TO BE THREATENED BY THIS DANGEROUS SHIFT AWAY FROM YOUR SACRED DUTY OF PUBLIC ENLIGHTENMENT?

He has much to say about the failures of the Administration, but you can click on the link above on your own.  Perhaps his harsh criticism of the administration makes his even harsher excoriation of the media more palatable to the administration’s domestic enemies.  MY agenda is changing the minds of the American domestic target audience about the value and credibility of the information they receive from the Main Stream Drive By Media.   I seek to expose their bias and convince people not to believe the psychological operations products they partner with the enemy to disseminate.  The mind of the American voter is the key terrain in this Long War.  Nobody is doing much to protect and defend that key terrain.  We The People must Observe, Orient, Decide and Act, and there are plenty of forces at work to distort what we observe so we make the wrong decisions and act as they desire.