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High-Payoff Targets

From TF 134 Strategic Communications Plan:

In fire support terms, High-Payoff Targets (HPTs) are those targets whose loss to the enemy will most contribute to the success of the friendly course of action. In communication terms, high-payoff targets are most often referred to as Key Audiences—that is, those audiences who can appreciably affect the success or failure of the counterinsurgency mission here.
• The Soldiers, Sailors, Marines and Airmen of Task Force 134
• Internees and their families, Tribal Chiefs and Sheiks
• The Iraqi People and their Leaders
• The Middle Eastern Islamic Community
• Coalition Nations, United Nations Partners and Non-Governmental Organizations
Our Own Communities and U.S. National Decision Makers
We must never take for granted the support we have at home. Without it we would be unable to persevere; a necessity in times such as these. Sharing our successes with those at home is essential to preserving U.S. popular and political will.

Camp Cropper ain’t Luft Stalag III. That which we needed four years ago we now have in great abundance thanks to Lynndie England’s Blue Falconry.

In fire support targeting, the best places to engage HPTs are called Targeted Areas of Influence (TAIs). In communication planning, these points or areas where the organization can best influence a target are not only geographic, but modal as well. That is, organizational communication engages key audiences regionally and through various targeting modes to include traditional news media and interpersonal transactions that encourage supportive behavior.
• Command Leadership
• Iraqi News Media
Nearly 80 percent of Iraqis cite television as their most important source of information. We will be aggressive in securing their interest, and open to providing them the greatest access possible.
• Middle Eastern News Media
Arabic-language news organizations have tremendous reach; we will leverage this capability to speak to the greater Islamic community throughout the region.
• Arab Religious and Academic Influencers
• Senior Coalition, United Nations and Non-Governmental Leaders
• Western News Media
The western press is here in Iraq, and they are curious about what we do. Again, transparency is essential, and our enthusiasm in providing access speaks volumes of our intentions. The same can be said of the so-called “hometown” news agencies, which might not have a presence in Iraq, but can certainly be targeted through direct communication.

Enthusiasm? Stay tuned tomorrow



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Filed under G-2


Explosions and fire destroy trucks, injure dozens at Pakistan-Afghan border

Cl III.  Westerners can’t fight a war in Central Asia without it.


Listen to your Loggy Toads.


H/T:  Lord Bill


Filed under Logistics, The Forgotten War

Reap It, Journos

Awww.  The poor, pitiful journalists.  Ain’t it awful?

I have searched my heart for the requisite sympathy and find that in their case, my heart pumps piss.

1 Comment

Filed under Old Media

We Are Not That

Push back from Muslims who don’t want to cut my head off.  Go read Muslim Pop Artists Lead Youthful Resistance to Islamic Extremism.  This kind of thing needs to be discretely encouraged by Regulars and loudly applauded by the rest of us.  The demographic reached by this video is exactly the people AQ wants to recruit.  This is counterprop.

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Filed under PSYOP

Concerned Netizens for Internal Defense and Development

You’ve heard of the Concerned Local Citizens of Iraq.  Most of you have heard of Foreign Internal Defense.  Some of you have heard of Internal Defense and Development. 

Are there analogous equivalents to these meat space terms in cyber space?

Let’s say for the sake of argument that you are a Concerned Netizen of America,  concerned about military affairs, national security, terrorism and subversion, looking for a way to contribute something useful to the war effort from home on the internet while  keeping your day job, going shopping at the mall, and paying taxes. 

What could you be doing? 

Why is the Government not bombarding you with ideas they would like to see you doing? 

There are a number of things you could be doing.  Milblogs recommend projects and charities and groups needing contributions every day.  You are free to help all, some or none of them, as you wish.  Nobody is really pushing any of them outside the blogosphere.  Occasionally talk radio pushes one or another.  Rarely do you see a TV news segment about one of them.  It is pretty much up to you what you do, and how much of it.  The maternalistic Government doesn’t tell you to buy war bonds and eat your soup anymore.  Nowadays you have to be hungry enough to seek out a restaurant and peruse the menu.  Our wars are fought by an all volunteer force, and our warfighters are loved, supported and appreciated by volunteer citizens

The Government can’t decide what they would like you to do, besides keep paying your taxes.  Significant factions within the Government would prefer to see you out marching in the streets with protest signs.  These factions couldn’t prevent America from going to war, but they can and do prevent America from applying the full spectrum of Diplomatic, Information, Military and Economic power against the “enemy”, whoever the enemy is.  They also veto any effective use by the Goverment of the proven methods of mass communications to bolster the morale of the civilian population and maintain support for the war effort. 

So if you want to do more than is being asked of you by your Government, you’re going to have to mobilize yourself.  If we were foreigners, our Regulars have doctrine to help us with this:

Mobilization provides organized manpower and materiel resources and includes all activities to motivate and organize popular support of the government. This support is essential for a successful Internal Defense And Development program. If successful, mobilization maximizes manpower and other resources available to the government while it minimizes those available to the Internal Defense Threat. It is important to realize, however, that this effect may not be directly proportional. Organized crime, a sectarian insurgency and others may continue to maintain viability even as their base of support erodes. This effect can be magnified by those Internal Defense Threats receiving aid from a third party. This effect is further magnified when third party support is effectively immune to interdiction at its source. Mobilization seeks to—

Strengthen existing government, economic, military and social institutions in procedures and capabilites

 Legitimize and if necessary reform those institutions.

 Develop new institutions to respond to demands.

 Enlist and enfranchise all members of society to contribute in some way.

 Permanently discredit and vilify Internal Defense Threats.

 Continuously assess and adjust programs and emphasis as necessary.


 Inculcate the sense of permanency of change.

 If necessary, create a national vision towards achieving greater goals.





Watch Psychological Operations in Support of Internal Defense and Development Assistance Programs, Part I and Part II

Initial analysis indicates that the target audiences can be broken down into three basic groups: the Subversives, the Government Supporters, and then the big group in the middle, the Uncommitted Civilians.

America is now Hostland.  We are the HCN’s.  And there are no big long-noses jumping into our AO to advise us, train us, equip us or do a damn thing for us.

It falls to us.   And we don’t have a helluva lot of time left.

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Filed under PSYOP Auxiliaries

Christmas In The Rear

It’s been three years since I was home for the Holidays.

Soldiers dance in Kandahar Air Base, Afghanistan, during Mark Wills’ performance. U.S. Army photo by Staff Sgt. Reeba Critser.

I was at that show.





KAF Main DFAC was tents back then. I mostly ate at South DFAC.

Still looking for a pic of the TQ Mainside DFAC.





I’m happy to be back in the loving arms of Cannonette this Christmas, but, somehow, I feel out of place.

Merry Christmas, everybody!


Filed under About

” This is nonsense on stilts ”

But if the best possible scenario ever unfolds, if peace arrives even in Baghdad, if the government becomes truly moderate and representative, if rainbows break out in the skies and the fields fill with smiling children and bunny rabbits, somebody, somewhere, will complain that Iraq has been taken over by the imperial powers of Kentucky Fried Chicken and Starbucks.   21st Century Ernie Pyle Michal Totten, via StarCMC by way of Tennessean4Bush


Filed under InfoPaladins, Pamphleteers