The moonbats really hate the idea that Rumsfeld ran a successful influence operation on them. Not a perfect influence operation. Not an influence operation that wouldn’t impact the credibility of future influence operations. But it worked. For a while.
We invaded Iraq to destabilize the entire Middle East, so-called “friends” along with acknowledged enemies. Probably not a good idea to publicly rub the noses of the friendlier of our so-called “friends” in that unpalatable fact. Americans as a rule value honesty, straight talk, saying what you mean. Lefty Americans whine incessantly about hypocrisy, fixating on it in tiresome tirades of projection.
We’re a Westphalian nation-state superpower at war with a stateless, amorphous, ad hoc group of Islamic religious extremists who are stereotypically Arabs, Persians or Pashtuns who do not value directness like we do. We have a big problem with effectively differentiating messages for our different target audiences. The Bad Guys hear and read everything we do. The domestic oppositional elements within our polity seek out any inconsistancies between messages to politicize for their benefit.
We need code words for the discerning to pick up on in determining the intended TA.