What’s in a Name?

National Defense e-mag:

CAMP SMITH, Hawaii — Psychological operations, long a staple of U.S. special operations forces, has kept pace with modern times, said Col. Lou Caporicci, deputy commander of Special Operations Command Pacific.

The days of dropping leaflets from helicopters and blaring messages from loudspeakers mounted on jeeps are over, he said. Modern information campaigns are much more sophisticated.

“What hasn’t kept pace is the moniker,” he said. Psychological operations “does have nefarious Cold War underpinnings.” Currently in vogue is “military information support teams” or MIST.

MIST is preferred when working in friendly host countries, he noted.

Various alternatives have been used recently. “Joint psychological operations support” and “joint military information support” were two attempts to change the connotation, he said.

In the Philippines, special operations officials were at pains to make sure this kinder, gentler acronym was used instead of psychological operations. The old term is still used in special operations doctrine, however, and brigades that specialize in the field still carry the Cold War era tag.

Are we still using the word propaganda, or has it been replaced?



Filed under PSYOP

5 responses to “What’s in a Name?

  1. QuickIO

    Propaganda is still a staple in the PSYOP diet. In fact it should stay there because that is exactly what it is.

  2. What is the new politically correct euphemism for propaganda? Just the very word gets Americans all emotional and resentful.

  3. QuickIO

    I believe that the new phrase is “influence” used loosely.

  4. Thanks. I have got to learn to quit calling a spade a spade. It’s a shovel, dammit!

  5. Pingback: Public Affairs and Information Operations « Civilian Irregular Information Defense Group