The current aggressive Islamic revivalist movement has simply changed the battlefield — the result of changes in transportation and communication. Formerly waged within a specific group or in the territory of a single state, we must now face worldwide irregular warfare. Strategic communications is intangible, conceptually unfamiliar; and its results are difficult to quantify. The message of this movement is accepted, respected, and supported by many peaceful and naïve Muslims. Gates referred to this task when he said: “Success will be less a matter of imposing one’s will and more a function of shaping behavior — of friends, adversaries, and most importantly, the people in between.” Our own people must also be included. Success in irregular warfare requires communication superiority, but to date our enemies have been more successful. Our conflict with the Third Jihad will be won or lost in this battlefield.
Our own people are my TA.