Many terms and concepts held over from the Industrial Age prevent us from thinking and communicating clearly about new threats we face in the Cognetic Age. For example, propaganda does not fit today’s decentralized information-communication environment because we associate it with the centralized control and management of information and communications that reflected the concentration of power during the Industrial Age. With the advent of the Internet and globalization, this concentration of power no longer exists in the hands of the few; indeed, many people now have access to it. This shift in power is the defining feature of the Cognetic Age. Moreover, considerable negative baggage has attached itself to propaganda, a word continually used to describe almost any activity having to do with influencing perceptions, whether for good or ill. This intellectual burden stifles our ability to fight ideological war by tying our minds and tongues to the dogmas of the past.
Pictures of dead women and children, the “collateral damage” of war, carry more explosive weight than a B-52—a weight measured not in tons of explosives but in negative perception, which translates to reduced public support for government policies and initiatives. Acting like a ball and chain, reduced support impairs the ability of governments to prosecute a long-term war without suffering significant political consequences.
To win, we must neutralize militant Islam’s advantage in the global media.
Ordnance = Content
Delivery Platforms = Global Media
Target = Public Opinion
Because we do not censor the Internet or transnational television, images of death and destruction from terror attacks speed unimpeded (like Germany’s tanks and aircraft) across the flat plains of the global media directly to our TV screens and computer monitors, delivering a mental blitzkrieg attack measured not in explosive weight but in the weight of perception.
Kinetic fire commands like Gunner, coax, TROOPS! morph into cognetic fire commands like Blogger, comments, MOONBATS!
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H/T: Meatball 1